Aratum CSR: Philippines

Satu Langkah yang Berarti untuk Komunitas Pertanian

Empowering Filipino Farming Communities One Person at a Time

As a developing country, the Philippines has a lot of challenges, but one of its most critical crises is its declining state of agriculture. Agriculture in the country reported its lowest GDP contribution yet. From 2018-2021, the statistics were within the 9.5-9.65% range with newly-appointed agricultural ministers but found its way further down to 8.9% in 2022

It is a huge problem for the country because farming is still a big portion of the livelihood for many communities in the Philippines. Due to the lack of knowledge, training, and education, many of them lose hope in agriculture. They would prefer their children to take jobs in metropolitan cities with more lucrative pay and for the promise of “a better life.” But this transition may not have been a successful one, either.

“Masa depan pertanian benar-benar terancam, mengingat sebagian besar petani di Filipina berusia 50 tahun ke atas. Jadi, siapa yang akan menjadi generasi petani selanjutnya?” ujar Apple Anlap, Manajer Akun Aratum untuk Visayas dan Mindanao.

The Philippines is close to the hearts of our people at Aratum. Despite having only a small local team, we want to impact communities. One of our core values is caring, which extends beyond ourselves or our colleagues. We want to show our care for the wider community, especially those in need. We can’t instantly change the world, but we must start somewhere, one person and one community at a time. 

Aratum is derived from the Latin word for “plowing the field.” Preparing the land, creating the right conditions, and nurturing the environment are at the heart of our organization, so agriculture and farming are naturally close to our hearts. 

Memberdayakan Petani Filipina melalui Teknologi

Aratum menyadari bahwa kontribusi terbaik kami adalah melalui sumber daya, orang, dan teknologi. Karena kami bukan ahli di bidang pertanian, kami mencari dukungan dari mereka yang sudah berpengalaman, dan saat itulah ketika kami menemukan GK Enchanted Farm. 

GK Enchanted Farm, a platform under Gawad Kalinga, seeks to help Filipino farmers escape poverty by teaching them new farming innovations and techniques. It also provides land for housing the farmers and a distribution channel for their produce.

One of the many farmers whose lives were changed was Arnold Balahadja. “At first, I didn’t know how to plant these kinds of plants. I just learned about the best practices and new farming techniques here at GK Enchanted Farm, so I’m thankful to them.”

Teknologi sederhana dapat meningkatkan proses yang ada pada petani dan meningkatkan efisiensi, serta akurasi dalam mata pencaharian mereka. 

“Our goal is to help our farmers get the most out of their jobs and get the youth to embrace farming as well. We help raise the young generation of farmers to become agri-entrepreneurs,” Maria Cristina Calvadores, manager of GK Enchanted Farm, says.

“Pekerjaan petani melibatkan tangan, mulai dari menggali hingga menggunakan cangkul, tetapi sekarang berbeda karena inovasi teknologi baru. Mesin bekerja lebih cepat, membuat pertanian lebih efisien bagi petani seperti saya,” tambah Bapak Balahadja.

Satu Langkah yang Berarti untuk Komunitas Pertanian

On July 12, 2023, the Aratum team set forth to the GK Enchanted Farm in Angat, Bulacan, to experience farming sustainably, using the latest agricultural strategies and technologies. 

Our team saw firsthand how these farmers approached the field and their processing capabilities. We were hands-on, helping plow and placing seeds on the land so we could understand their experience. 

The Aratum team spoke with the local farmers and their families about their experiences. We also purchased their produce and understood the dynamics behind the farming activities. Our goal is to support this community and empower its farmers and families.

GK Enchanted Farm also helps social entrepreneurs produce, market, package, and distribute their products (in addition to helping independent farmers sell their produce). 

“We wanted to go directly to those who will largely benefit from our solutions–those small and medium enterprises. During the pandemic, online shopping was a hit in the Philippines, so we want to help these sellers run their businesses wisely. The system and solutions that we provide them will make them make data-driven decisions. That’s how we impact these agribusiness communities,” says Ailene Lopez, Head of HR at Aratum.

Training, educating, and encouraging farmers to start agribusinesses empowers them and eventually improves Philippine agriculture. This is why Aratum truly believes in the ethos of GK Enchanted Farm. 

“Every time I see the smile of every person we get to help, it also makes me happy. I’m glad that I can help give people an opportunity to grow and to be content in their lives–for them to be motivated and hard-working because that will also inspire other people,” Ms. Calvadores shares.

“In the community, we want to do it one step at a time. We believe that if you do it one step at a time, the compounding interest will be bigger and better later. Thus, the impact will be long-lasting,” Ms. Lopez added.

Aratum strives to impact one person and one community at a time as an organization. GK Enchanted Farm is one of many partners we will support in the upcoming years. 

Satu Langkah yang Berarti untuk Komunitas Pertanian

On July 12, 2023, the Aratum team set forth to the GK Enchanted Farm in Angat, Bulacan, to experience farming sustainably, using the latest agricultural strategies and technologies.
Our team was able to see firsthand how these farmers approached the field and their processing capabilities. We were hands-on in helping plow and placing seeds on the land so we could understand their experience.

Tim Aratum berdiskusi dengan petani setempat dan keluarganya tentang pengalaman mereka. Kami juga membeli produk mereka dan memahami dinamika di balik kegiatan pertanian. Tujuan kami adalah mendukung komunitas ini dan memberdayakan petani serta keluarga mereka.

GK Enchanted Farm juga membantu pengusaha sosial dalam memproduksi, memasarkan, mengemas, dan mendistribusikan produk mereka (selain membantu petani mandiri menjual produk mereka).
“Kami ingin menjangkau langsung masyarakat yang paling merasakan manfaat dari solusi kami–yaitu usaha kecil dan menengah. Selama pandemi, belanja online sangat populer di Filipina, jadi kami ingin membantu penjual ini menjalankan bisnis mereka dengan bijak. Sistem dan solusi yang kami berikan akan membuat mereka memiliki keputusan berdasarkan data. Begitulah cara kami memengaruhi komunitas agribisnis ini,” ujar Ailene Lopez, Kepala HR Aratum.

Melatih, mendidik, dan mendorong petani untuk memulai bisnis pertanian dengan memberdayakan mereka. Hal ini pada akhirnya akan mengarah pada peningkatan pertanian Filipina. Hal inilah mengapa Aratum sangat percaya pada misi GK Enchanted Farm.

“Setiap kali saya melihat senyuman orang yang kami bantu, itu membuat saya bahagia juga. Saya senang memberikan kesempatan kepada orang untuk tumbuh dan puas dalam hidup mereka, untuk menjadi termotivasi dan keras kerja karena itu akan menginspirasi orang lain,” ujar Ibu Calvadores.

“Dalam kehidupan masyarakat, kami ingin melakukannya selangkah demi selangkah. Kami percaya bahwa jika Anda melakukannya selangkah demi selangkah, nantinya, manfaat yang kita berikan akan lebih besar dan lama. Sehingga membuat dampaknya abadi,” tambah Ibu Lopez.

Sebagai organisasi, Aratum berusaha memberikan dampak pada satu orang dan satu komunitas pada satu waktu. GK Enchanted Farm adalah salah satu dari banyak mitra yang akan kami dukung dalam beberapa tahun mendatang.

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