The Importance of Product Serialization in the Food and Beverage Industry

The Importance of Product Serialization in the Food and Beverage Industry

Why is product serialization crucial in the food and beverage industry? Knock-offs or counterfeit products come in many forms. Usually, we only think of expensive goods such as designer handbags or consumer electronics like smartphones when it comes to counterfeit goods. When fake products are circulated online, 64% of consumers lose trust in a brand. […]

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